Odeline Mateu-Silvernail
NAVIGATING THE INTERSECTION OF DESIGN, STRATEGY AND STORYTELLING
HI THERE!
How can I help?
Across diverse domains, from the frontiers of artificial intelligence to the heartbeats of communities, my work finds resonance. Whether it's exploring the profound impact of AI in healthcare at Microsoft Research, co-creating with young minds in a unique school setting, or animating the narratives of political candidates, my multifaceted toolkit — spanning User Research, UX/UI, Graphic Design, and collaborative storytelling — has been instrumental.
This portfolio serves as a window into the tapestry of projects I've championed, each woven with a distinct narrative and design ethos. Here, you can explore use cases segmented into categories, showcasing the breadth and depth of my professional journey.
USE CASES
Navigate selected projects showcasing my unique blend of Design, Strategy & Storytelling.
INTERACTIVE DEMO
Bridging Solutions
- Objective: Facilitate the understanding of the potential of merging an external partner's solutions with Microsoft Teams technology.
- Deliverables & Skills:
- User Personas: Understand and define the end-users.
- User Flows: Map out user's journey.
- UX & UI: Optimize user experience and interface.
- Prototype: Visual representation of the final product.
- Demo Presentation Recording: A comprehensive walkthrough of the demo.
DESIGN AI IN HEALTHCARE
Empowering Radiologists
- Objective: Explore AI's potential in assisting radiologists with automated reporting.
- Deliverables & Skills:
- User Persona: Understand the radiologist’s needs and challenges.
- Workshop Design: Collaborative ideation sessions.
- User Flow & Prototype: Define and represent the solution.
- User Testing & UX/UI: Validate and optimize the user experience.
DESIGN WORKSHOPS
Fostering Collaboration, Creativity, and Innovation
- Objective: Design and facilitate workshops aimed at enhancing collaboration within teams, leveraging design principles to solve internal challenges and streamline processes. Deliverables & Skills:
- Deliverables & Skills:
- Design Workshop Creation: Develop tailored workshop formats catering to the unique needs of different teams.
- Collaboration Tools: Design tools to enable efficient and meaningful collaboration among team members.
- Process Highlight: Dive into a detailed exploration of one specific project, showcasing the entire process from ideation, to execution, and finally to the workshop's outcome.
BRANDING & OUTREACH
Crafting Stories & Identities
- Objective: Strategic rebranding to represent the expanded scope of a project team.
- Deliverables & Skills:
- Storytelling: Narrate a compelling tale of change.
- Video Production: From script to interviews, to recording and montage.
- Animation: Visual storytelling tools.
- Web Design: Construct a digital home for the rebranded identity.
DESIGN AI FOR SOCIAL GOOD
Enabling access to social services
- Objective: Develop an AI agent to streamline access to 211 resources.
- Deliverables & Skills:
- User Research: Understand the community's needs.
- Partners Interviews: Collaborate and co-create.
- User Persona & Workshop Design: Define user needs and ideate solutions.
- User Flow & Prototype: Design the solution journey.
- User Testing & UX/UI: Refine and optimize.
BRANDING & OUTREACH
Empowering Self-reliance
- Objective: Craft a unified branding strategy that not only makes each poster distinctly recognizable as part of a series but also empowers the organization to independently manage and reproduce their brand elements in the future.
- Deliverables & Skills:
- Branding Strategy: Developing a consistent visual language and message for the organization.
- Graphic Design: Creating a series of posters, each conveying a unique message while maintaining a cohesive look and feel.
- Reproducibility: Providing the tools and guidelines necessary for the organization to continue and adapt the branding on their own.
PUBLIC SPEAKING
Creating Engaging Presentations
- Objective: Share insights about leveraging AI for Precision Health.
- Deliverables & Skills:
- Storytelling: Crafting a compelling narrative.
- PowerPoint: Visual representation of ideas.
- Graphic Design: Enhancing visual appeal.
- Note: Showcase different presentations tailored to various external events, underscoring versatility
CO-CREATION & BRANDING
Co-creating with young hospital patients
- Objective: Engage young patients in the co-creation of their school's logo, fostering a sense of ownership and connection to their unique educational environment.
- Deliverables & Skills:
- Co-creation: Collaborative design sessions with children.
- Design Workshops: Tailored sessions for kids aged 8-14.
- Graphic Design & Branding: Visual translation of the children's ideas into a cohesive brand
ANIMATED NARRATIVES
Making Politics Accessible
- Objective: Introduce a mayoral candidate, Stuart Schuffman, and elucidate his political agenda using engaging visual narratives.
- Deliverables & Skills:
- Storytelling: Constructing an impactful narrative of the candidate's vision.
- Animation: Whiteboard-style animations to convey complex ideas simply.
- Video Production: End-to-end production, capturing the essence of the political program.